[Howard Waddell]

We are having special contest -- help us develop a new marketing message and win the Albion Mark Next Generation Sword of your choiice!

Go here for contest details:

http://albion-swords.com/contest-identity.htm

Best,

Howy

[Jeremiah Swanger]

[Nathan Robinson]

I also am not sure what you're looking for, Howy. There's so many deliverables contained in the context of a "marketing message" that I think you need to be more clear about what you're seeking. Are you looking for a new concept for a forthcoming marketing campaign? A tagline for your corporate identity? A headline to an advertisement? A tagline for a product line or specific product? A headline for a point of purchase display for trade shows, etc? There's a lot of other possibilities, too, but I've shared enough to show you what I mean. Further, the context might need be better refined if you're choosing a specific campaigned geared towards a certain demographic. Identity work is so much different than marketing work. Marketing work is always targeted towards a specific goal, audience, and campaign theme.

[Mark Moore]

I'm a little unclear on exactly what you want, too. But.......I already sent my 2 cents in. If it's the wrong path I'm on, I'll resend the winner......I mean.......my other 2 cents. mcm.

[Jonathon Janusz]

Howy,

It might help everyone wrap their heads around this if they saw as an example your existing "marketing message".

[Jeremiah Swanger]

[Howard Waddell]

[Patrik Erik Lars Lindblom]

Howy!
Do you mean a new Slogan, if i understand it right

[Howard Waddell]

[Joe Fults]

Albion Armorers Mission Statement

Driven by the ideals of the Code of Chivalry, Albion Armorers International Inc. strives for excellence in the manufacture and sale of historical replicas of uncompromising quality, crafted with an eye toward authenticity. We treat our worldwide customers, our staff, and our board members and investors with the utmost respect, and hold honor and dignity in high regard.

http://albion-swords.com/mission.htm

Values Statement:

Albion is about Fairness, Honesty and Integrity, Quality in people and products, Fun, Respect, and Individual as well as Community Support.

Honesty and Integrity: We seek to honor our commitments to both our own people and to customers, suppliers, and the community. We do our best to be honorable and reliable. Our people and our customers can rely on our word.

Fairness: We strive to treat fairly our people, our customers, our suppliers, our shareholders, and the governments and communities in which we operate.

Quality in People and Products: A member of the Albion family is one of the best in his or her field, or strives to be, and will be. Because our people are of quality, they understand Albion's product quality mission. Absolutely anything that is created behind the Albion name is created behind the individual's name - and must live up to the expectations of both. "It's good enough," is not a term in our vocabulary.

Fun: Fun is being intellectually excited and challenged. It's interacting with one another - learning from each other - improving ourselves and helping our colleagues to improve as well. It's one idea leading to another. It's the struggle when things don't go well, and the delight when it all comes together. Working together as a team - solving problems, celebrating solutions and good times, and being there for each other... This encompasses a day in the life of Albion family.

Respect: Each member of the Albion family respects the others and their work, respects the company, and its mission. The respect that we hold for our customers shows in our work, and in how we treat each individual - for we are in business because they allow us to be in business.

Individual and Community Support: Albion will do what it can to help support its community, and when called upon, will take action to assist in any way that it can. Albion supports each and every individual family member, professionally and personally. We strive to assist each person in their growth with the company, as well as in their overall growth.

http://albion-swords.com/values.htm

[Edward Hitchens]

Hey, I know! How about my signature message below? (It works for the Order of the Garter )

Cool idea for a contest, Howy, though I share the same opinion with Jeremiah; How could I possibly pick just ONE NextGen sword?! (eenie -- meenie -- miney -- moe ....) -Ted

[Sean Flynt]

Thanks for another innovative contest!

I wonder how many entries will match mine exactly?

Wouldn't y'all rather close the contest tonight?

[David Etienne]

Hi,

We're now in june, and I wondered if you were near a final decision concerning the winner of this contest.

Best wishes,

David

[Chris Lampe]

Yes, I've been watching this site and Albion's this morning.

I was thinking that June 1st was the day the winner would be announced.

[Chad Arnow]

[David Etienne]

[Ryan A. C.]

Whoever wins this one is one lucky......

Not only is Albion being nice enough to give some lucky person a free sword, but their personal favorite of the lineup!

[Bruce Wilson]

[Patrik Erik Lars Lindblom]

So this contest are over, well! i try to think out something but that end up in nothing more then,
"Albion's swords are not replicas, they are more like NOS"
Then some Swedish TREO's later i dump that

[Lloyd Clark]

Since I will be extremely busy for the rest of the week with our fayre, I was hoping that Howie could give us a hint on who, if anyone, won?